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Media Storm

How publishers are fighting back against ad-blocking and less online advertising money. Presented by Rory Cellan-Jones.

How media companies are fighting back against online ad-blocking by making "brand content" for advertisers. Alexander Kl枚pping of the Dutch startup Blendle is convinced that charging readers just a few cents for each article they see is the answer to the publishing industry's funding worries. Herman Narula of the British company Improbable reveals a means to simulate an entire city in software. And Erica Young of Hong-Kong based firm Insight Robotics gives her take on the debate about robots potentially destroying jobs. Presented by Rory Cellan-Jones, with Jane Wakefield from the 大象传媒 Online Technology Desk and special guest Ian Maude, digital advertising specialist at Enders Analysis. (Picture: Film crew on a shoot, Credit: Thinkstock).

Available now

23 minutes

Last on

Sat 28 Nov 2015 09:06GMT

Broadcasts

  • Fri 27 Nov 2015 15:06GMT
  • Sat 28 Nov 2015 09:06GMT

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