大象传媒

Radio always gets a bit of a ribbing compared to television (it鈥檚 only a bit of audio, where are all the pictures? etc). But actually, let鈥檚 be honest, we all love radio.

Millions tune in every morning to breakfast shows, drive-time programmes, broadcasts in the middle of the day鈥� so we obviously haven't fallen out of love with it. Radio is not dying this death that someone always predicts.

Presenter Emma Barnett hits the nail on the head when she says: 鈥淲e, the British people, love it so much - hence we have 鈥榓 gazillion stations鈥� and even says we鈥檙e 鈥渢ribal鈥� over it, and I agree. Radio 1, Kiss, Capital FM, Absolute Radio, Heart Radio, Magic, Smooth, The Hits鈥� there鈥檚 a station for everyone and everybody has their camp.

We were at the 大象传媒 Radio Academy鈥檚 Radio Festival not too long ago and spoke to three big players in the radio game: 大象传媒 Radio 2 breakfast presenter Chris Evans, 大象传媒 Radio 5 live鈥檚 Emma Barnett and Absolute Radio鈥檚 Christian O鈥機onnell. Hear what they had to say about the medium that continues to defy the odds!