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Levi Strauss: Denim And Idealism
The company behind the biggest brand of denim jeans in the world, Levi Strauss is 150 years old. Sales have been falling and its rivals have begun to catch up - so how does it balance the fierce competitive pressures of the garment industry with its idealistic corporate values?
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大象传媒 World Service Archive
This programme was restored as part of the World Service archive project
