大象传媒

Downloadable to your device, ebooks can contain text, images, video, audio and other multimedia, creating many exciting storytelling opportunities for content producers.

D-Day鈥檚 Last Heroes, A Guide to Your Cat and The Road to Milk Wood are just a few of the ebooks based on 大象传媒 TV programmes. We find out about the practical aspects involved in creating interactive ebooks with Anya Saunders and Pasquale Tropea, part of the team working on these 大象传媒 ebooks, as well as Hazel Marshall, a digital storytelling expert and trainer.

The panel talk about why you might want to create an ebook, how to make best use of great material that doesn鈥檛 make the final cut for the programme, reaching new audiences, and leaving a digital legacy long after the programme has been broadcast. They cover some of the editorial, technical, design and compatibility considerations involved and how the storytelling process differs to that for a television programme.