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The store testing shopping technology

A shop in London has been fitted with the latest shopping technology in order to help target products and provide a more customised experience.

The Dandy Lab has cameras which analyse customers' shoes to calculate the number of people entering, their gender and whether they have come on their own or with a family.

Other technology allows the shop's owners to see which displays work best by tracking how people move about the shop and change their shop window display depending on who is looking at it.

大象传媒 Click's Spencer Kelly reports.

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3 minutes

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