Main content
What do the Chinese think of Weetabix?
Environment Secretary, Elizabeth Truss, was at Weetabix in Burton Latimer to launch a scheme aimed at increasing UK food and drink exports, but what do the Chinese think of Weetabix?
China's Bright Food has bought a controlling stake in Weetabix, which owns the breakfast cereal brand, as well as Alpen and Ready Brek in 2012 with the aim of launching the products in China.
Duration:
This clip is from
More clips from 21/01/2016
-
![]()
Weetabix a 'good example' for food exporters
Duration: 00:50
-
![]()
Police launch radio advert to tackle 'modern slavery'
Duration: 00:40
More clips from Rob Adcock
-
![]()
Missing Bella the dog found 130 miles away from home—10/02/2016
Duration: 01:07
-
![]()
Missing dog discovered 130 miles away in Bristol—10/02/2016
Duration: 00:25
