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If you want to see how improved US-Iran relations will play out on the ground in America, head to Westwood Boulevard in Los Angeles. There's a stretch there called Little Persia and it’s the commercial heart of LA’s large Iranian-American community — full of Persian restaurants, bakeries and Farsi-language bookstores. It's also where you'll find a store called Damoka Rugs, a fine Persian rug business that hopes to benefit almost immediately from the lifting of trade sanctions against Iran.

Image: The owner of Damoka Rugs, Alex Helmi. Credit: Saul Gonzalez