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Super Bowl 50: Put a Ring On It!

One of the quirks of American sport is that instead of being awarded medals for sporting achievement, winners are given Championship Rings. We speak to the jewellers who has made more than 30 of the 49 Super Bowl Championship rings to date.

Chris Poitras from Jostens reveals the astronomical cost of these bespoke handmade rings, how the designs have become more elaborate, and how their size has grown dramatically and who has the biggest.

Photo: New England Super Bowl ring from 2015 Credit: Jostens

Release date:

Duration:

4 minutes