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Why Mass Customisation Is Replacing Mass Production

The rise of made-to-order products, fuelled by the online retail revolution. The mass production, or one-size-fits all model is being replaced by a one-size-fits one, with mass customisation of products now the defining principle of many businesses. The customer gets what the customer wants.

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26 minutes

大象传媒 World Service Archive

This programme was restored as part of the World Service archive project

大象传媒 World Service Archive

This programme was restored as part of the World Service archive project

大象传媒 World Service Archive

This programme was restored as part of the World Service archive project

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