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Getting The Rich To Help The Poor
A renowned management academic is urging big business to get involved in the poor world
A renowned management academic is urging big business to get involved in the poor world. This programme hears the ideas of C.K.Prahalad, who thinks that big business should be getting involved in helping those in poverty. He claims his ideas would be to the mutual benefit of the poor and the companies themselves. Presenter: Peter Day.
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