Main content
Word Of Mouse - How Gossiping Went Viral
How gossip has become big business, thanks to the internet
How gossip has become big business, thanks to the internet. Talking, or gossiping, about others is one of the most human of attributes. With access to the internet there are now ways to make money from gossip. Viral marketing is a tactic which taps into the human need to pass on interesting bits of information, or in this case, a video, via the internet.
大象传媒 World Service Archive
This programme was restored as part of the World Service archive project
Advice For Entrepreneurs
What is the one piece of advice successful global entrepreneurs would offer?
Download this programme
Subscribe to this programme or download individual episodes.
