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The science of selling - part two
A look at what makes a brand and why they are important when selling something
A look at the everyday items we take for granted. The programme examines branding and how an item or services associations with buyers must 'get into their psyche' in order to sell something to someone. What makes one brand more important than another? How would a leading advertising agency sell the 大象传媒 World Service?
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大象传媒 World Service Archive
This programme was restored as part of the World Service archive project
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