大象传媒

'Neuro-marketing' has been developed to help the search for scientific evidence about what consumers like - the marketeer's goal. But could it lead to the discover of an 'inner buy' button which could turn us into shopping robots when pressed?

Also on the programme: The Dutch company offering runaway bridges and grooms the chance to tie the knot and run at the airport. Plus, a look at the new generation of satirical superheroes.