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Taste Before You Buy

Are the new edible menus a taste of the future of 'foodvertising'?

'Foodvertising' is a futuristic form of advertising where consumers will be able to taste the products before they buy, in the same way you can sniff perfume samples in magazines. One avant-garde foodie, Hamaro Canto of Moto restaurant in Chicago, has come up with edible menus - he talks about his vision.

Also on the programme: With the advent of 'virtual video interviewing,' is the old system of recruitment on the way out? Plus, how a Madrid movie theatre has been transformed into an interactive video cinema.

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26 minutes

大象传媒 World Service Archive

This programme was restored as part of the World Service archive project