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Personalised Bill Boards - The Future Of Advertising?
Why the car manufacturer Mini is trialling a new type of billboard on its customers
A new design of billboard has been developed which flashes up personalised messages to customers driving by in cars. It's being trialled by car manufacturer Mini, and they explain how the programme works.
Also on the programme: The world's first drive-through cannabis cafe opens in the Netherlands. Plus, rings designed for newly weds who just may want to change their minds.
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大象传媒 World Service Archive
This programme was restored as part of the World Service archive project
