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Playing At Adulthood In Mexico

A new Mexican 'theme park,' Kidzania, lets kids try out different careers and make money

In Mexico, kids are playing at trying out different careers in a replica city called Kidzania, with its own currency. The programme visits this unusual theme park.

Also on the programme: Recent developments in scent marketing - how perfumiers are now targeting your home. Plus, as Mark Earls' new book Herd: How To Change Mass Behaviour By Harnessing Our True Identity is published, have we fundamentally misunderstood human nature and how we operate socially?

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26 minutes

大象传媒 World Service Archive

This programme was restored as part of the World Service archive project