大象传媒

Cricket has, by far, been the most popular sport for decades in India, becoming a billion dollar business. But as India's economy has developed other sports have started to grow. Rahul Tandon takes a look at how India's middle class are embracing football.

In the Indian state of West Bengal - population almost a hundred million - there is only one superstar .Former Indian cricket captain Saurav Ganguly. He now a co-owner of football team Athletico De Kolkata. He tells Business Matters that, when it comes to the business of sport, he wants to India to excel at a global level.

India's rapidly growing urban economy means that people from the villages are heading to the cities. Businesses are desperately looking to expand and property developers are constantly searching for land so space is at a premium. Rahul goes to Mumbai's most famous park to look at how difficult it is to play sport in this city

We are joined by two guests on different side of globe - former sports correspondent for NDTV and former head of communications for Twitter in India, Rohan Vyavaharkar, and Wayne McDonnell, 鈥嶢cademic Chair of Sports Management at New York University and a Forbes Sports Money Contributor, in New York.

(Photo: Sourav Ganguly playing for Pune Warriors in an IPL Twenty20 match against Kolkata Knight Riders. Credit: Getty Images)