大象传媒

There is always plenty of talk about the new commercial opportunities provided by the internet. And, today we are looking at one increasingly popular example - the video blog. Tens of thousands of young people use video blogging as a way to share their thoughts and ideas to a like-minded audience. And for a select few of them, it has become a multi-million dollar enterprise. How does self-broadcasting online make you money? Is it a viable career plan for the young and ambitious and what are the pitfalls? With the help of Jason Mander, head of trends at Global Web Index, experienced vlogger, Hannah Witton, and our own crack team of school reporters, we attempt to find out.