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Signature Tunes and Ident Announcements

Signature tunes and station idents cause a stir amongst listeners

The recent AIDS season continues to provoke both pro and anti reactions.
Some people aren't happy about the new 'jingly thingy' signature tune for The World Today and the new ident announcements. Steve Martin, On Air Editor, responds.

What happened to the Russian sniffer cat? Write On turns sleuth to find out.

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13 minutes

大象传媒 World Service Archive

This programme was restored as part of the World Service archive project