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A 大象传媒 recipe for disaster?

The 大象传媒 has been forced to cook up one of its quickest U-turns.

It had been reported that the 大象传媒 Food website would close and its 11,000 recipes 'mothballed', following a review of online services.

Eight hours later, in response to a public outcry, it was announced that the recipes would indeed be available on the commercial site, 大象传媒 Good Food. The 大象传媒's Director of News, James Harding, told Radio 4's Steve Hewlett it was all a misunderstanding.

In response, Broadcasting House presents its own recipe for the 大象传媒 volte-face, as proffered by the actress, Ros Stockwell.

(Photo: 大象传媒 Food web page. Credit: 大象传媒/PA Wire)

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1 minute