Does Size Matter?
Little vs Large: Do we trust big brands more than artisanal traders? And should we laud one-time small firms like Starbucks that go on to hit the big time? Ed Butler investigates.
Little vs Large: Do we trust big brands more than artisanal traders? And should we laud one-time small firms that go on to hit the big time? Presenter Ed Butler investigates.
We hear from the founders of two such firms - Craig Sams of chocolate maker Green & Blacks, and Zev Siegl of coffee retailers Starbucks. We ask how the two feel about having sold up their stakes in what were still relatively small operations, only to watch them balloon into the ubiquitous global brands they are today.
Meanwhile in India, Rahul Tandon reports on the country's unusual preference for size over efficiency.
(Picture: Giant coffee cup outside a Starbucks branch in China; Credit: Zhang Peng/LightRocket via Getty Images)
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