C大象传媒: The challenges of making children鈥檚 TV
How is C大象传媒 keeping up with the changing needs of younger audiences?
大象传媒 Academy director Joe Godwin sat down with C大象传媒 controller Cheryl Taylor and presenters Sam & Mark to discuss children鈥檚 TV and its impact on young children.
"We鈥檝e all got to learn from a children鈥檚 audience before we all lose our audiences. What a nine-year-old is doing now is what a 25-year-old will be doing in 16 years," says Joe.
Younger audiences are increasingly turning away from TV in favour of on-demand and portable viewing. The panel talk about how to reach them and the challenges of making children鈥檚 TV.
Hear from Sam & Mark who both began their careers on reality talent show Pop Idol, went on to present Top of the Pops on C大象传媒 and now boast a 13-year career presenting children鈥檚 TV primarily Copycats.
In this podcast you鈥檒l find out:
What being controller of a TV channel involves
How C大象传媒 is meeting young people鈥檚 needs
How Sam & Mark got started as TV presenters
How C大象传媒 fits into the new 大象传媒 strand 'Educate'
Visit the 大象传媒 Academy website
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The 大象传媒 Academy Podcast
Essential listening for anyone working in or wanting to get into broadcast media
