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The Hoover Free Flights Promotion

In 1992 the vacuum cleaner manufacturer Hoover began offering free flights to customers with every appliance they bought. The promotional campaign soon came unstuck.

In 1992 the vacuum cleaner manufacturer Hoover began offering free flights to British customers with every appliance they bought. The promotional campaign soon came unstuck when thousands of people took them up. Harry Cichy led the campaign to try to make the company provide the flights. He's been speaking to Susan Hulme for Witness.

Photo: A cleaning lady vacuuming a red carpet. Credit: Getty Images.

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9 minutes

Last on

Fri 14 Oct 2016 07:50GMT
大象传媒 World Service except News Internet

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  • Fri 14 Oct 2016 07:50GMT
    大象传媒 World Service except News Internet

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