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Donald Trump's Tic Tacs

Tic Tac has issued a statement saying it respects women, after Donald Trump said in a lewd video that he uses Tic Tacs before kissing. Recently Skittles - another sweet - were compared to Syrian refugees by Mr Trump's son, Donald Jr. The makers of Skittles said the analogy wasn't appropriate. Are these brands right to react in the way they have? We asked brand expert, Jonathan Gabay

(Photo: Donald Trump. Credit: Reuters)

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2 minutes