大象传媒

Everybody loves a bargain.

We've got the January sales, the summer sales and for the last few years in the UK, we've had Black Friday. This year it's on November 25th. The post thanksgiving sale, an American tradition, has seen a lot of hype over here.

But it appears that people may not actually be saving any money on so called sale items. Consumer group Which? found that 49% of last year's deals that it tracked were not the cheapest on the day.

Asian Network's Nikesh Rughani reports from central London.