大象传媒

Scientists at the University of Cambridge have found that paying people to like something can help them overcome their phobias.

The study found that if you give people small financial rewards when they encounter something they don鈥檛 like, they start to change how they feel about it over time. Eventually they no longer regard that thing as negative.

Dr Ben Seymour who was one of the authors of the study, told 大象传媒 5 live's Adrian Chiles that the key behind the experiment was make something fearful feel pleasurable.

"If you do this over and over again, you gradually chip away at that unpleasantness.鈥�

This is originally from 5 live Daily on 22 November 2016.