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Jo Malone's million dollar nose

British perfumer Jo Malone has the most incredible sense of smell - and it has turned her into a very wealthy woman. She has built up a business empire - called Jo Malone London - selling scented products - things like candles, and perfume and skin creams. She sold the company for undisclosed millions in the 1990s, and now has a new business, Jo Loves. She came into the Outlook studio - and told Jo Fidgen about her earliest memories of smell.

Image: Jo Malone in her laboratory
Credit: Jo Loves

Release date:

Duration:

16 minutes