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What are Chinese owners of football clubs like?

With a rumoured Chinese takeover at Reading, we look at their impact in the West Midlands with 大象传媒 WM's Adrian Goldberg. Four of the big clubs in that area have recently been bought by Far Eastern buyers.

"If we were going to say, is this going to be a good thing for Reading, a scary thing for Reading, the truth is, from our experience, we just don't know."

"We haven't seen the promised tens of millions of pounds coming in, that fans have been waiting for. It's been a steady as she goes operation."

"There's no source of magnetic energy for the West Midlands. It's all about timing, when clubs became available and needed investment."

"Those events coincided with when Chinese investors had their investors open."

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2 minutes

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