大象传媒

College sport is a a billion dollar industry in America. Basketball and football attract huge television audiences and crowds in excess of 100,000 at games. It attracts the biggest names and very highest paid coaches in American sport.

The players however do not earn a penny. They are 'student athletes' and although some of them will get their education paid for, is it time those players get a share of the massive revenue they generate?

(Photo: Aerial view of the half-time show at the Rose Bowl Game 1984. Credit: Hulton Archive/Getty Images)