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Advanced tech, behind-the-scenes experiences, full games on social media - how do the latest digital innovations affect the traditional broadcast industry?

And what do they mean for you if you're trying to get a job as a sports journalist or producer?

"There are completely new players delivering big audiences through online only platforms... it does feel like it's a bit of a Wild West at the moment." – Professor Andy Miah.

In this podcast you'll learn more about:

- the new digital innovations being used across a range of sport
- the future of sports consumption habits
- the impact of these changes on existing broadcasters
- the importance of storytelling

The ´óÏó´«Ã½ Academy's Jas Rao speaks to Professor Andy Miah, author of ‘Sport 2.0: Transforming Sports for a Digital World’, and Stuart Rowson, younger audiences editor at ´óÏó´«Ã½ Sport, as well as hearing from Manchester City FC's social media manager Chris Parkes-Nield, Table Tennis England's head of commercial Mark Taffler and Hashtag UTD striker Seb Carmichael-Brown.