大象传媒

As F1 comes under the new management of Liberty Media, what can it do to revive the sport's stagnant audiences? Is the solution to give smaller teams a bigger slice of the financial cake?

Theo Leggett visits the once-mighty Williams team to discover how they have turned to designing fridges and baby-carriers in order to make ends meet.

Meanwhile Monisha Kaltenborn, head of the Sauber team, explains why she thinks small teams get a raw deal, and that's bad for the sport as a whole. And Grand Prix management consultant Ian Phillips bemoans the sport's failure to engage the attention even of his own 13-year-old son.

(Picture: The Mercedes F1 car driven by Valtteri Bottas at the Spanish Grand Prix; Credit: Lluis Gene/AFP/Getty Images)