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Advertisers Fear Rising Fraud

Rory Cellan-Jones finds out how online advertising is fuelling fake news, and how the advertisers are worried about fake views for their campaigns.

Rory Cellan-Jones hears a call from leading ad industry executive Johnny Hornby, founder of The&Partnership, for Facebook and Google to help tackle fraud or risk facing a spending boycott. Plus he talks to Jeff Jarvis, journalism professor at the City University of New York about how advertising fuels fake news and how the media business needs to change to thrive alongside the big platforms. And Dan Faulkner, from voice recognition firm Nuance, chats about the day when your phone will not only answer your queries, but ask you questions back. With Zoe Kleinman from the ´óÏó´«Ã½ Online tech desk, and special guest Lara O'Reilly, senior editor at Business Insider who writes about advertising and media.

(Image: Woman on sofa looking at an online advert, Credit: Getty Images).

Available now

23 minutes

Last on

Sun 19 Mar 2017 09:06GMT

Broadcasts

  • Fri 17 Mar 2017 15:06GMT
  • Sun 19 Mar 2017 09:06GMT

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