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Pitching programme ideas: TV commissioner's tips

What should TV producers keep in mind when pitching programmes to commissioners?

To get a programme on television, you first have to master the commissioning process and pitch to someone who鈥檚 in a position to give you the go-ahead.

鈥淲hen it works it is absolutely the best feeling in the world,鈥 says Lisa Hazlehurst, head of Lion Television, Scotland. 鈥淲hen it doesn鈥檛 work you really do have to pick yourself up.鈥

"The key to success is serendipity and something that punches your show above the noise 鈥 and that鈥檚 often the talent.鈥濃 Alan Tyler

In this podcast presenter Sally Magnusson speaks to TV commissioners about:

- what they鈥檙e looking for
- the best way to approach them
- what goes into a taster tape

Producers who win a commission should enjoy the moment, warns executive editor at 大象传媒 entertainment commissioner Alan Tyler. As one producer explained to him, it鈥檚 鈥30 seconds of ecstasy when you get the commission, followed by the horrible realisation that you now have to make the bloody thing".

The guests on this panel include Alan, Lisa, the 大象传媒 commissioning editor for daytime and early peak Jo Street, 大象传媒 commissioning editor for science and factual Craig Hunter and 大象传媒 Scotland commissioning editor Ewan Angus.

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24 minutes

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