大象传媒

We鈥檙e used to the idea of people renting out their homes for holidays or using their cars as taxis. Now, Japan, with its complex social codes, is at the forefront of a new trend. Ossan Rental offers middle-aged men for hire, for fun and companionship. Ikeda, 46, explains how he runs and works for the agency, seeing around 30 clients a month for activities that range from singing karoake, bartending and attending baseball games.

Photo: Rent a middle-aged man in Japan graphic Credit: 大象传媒