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Keeping Up with the Burgers

Matthew Gwyther, editor of Management Today, looks at how McDonalds in the UK is trying to present a new image to customers while maintaining its dominance of the burger market.

McDonalds has long dominated the burger market and continues to do so in the UK. But the US owned, giant fast food chain is in the midst of a make-over. Posher burger chains are springing up everywhere and McDonalds is now offering table service and new-look restaurants. Matthew Gwyther, Editor of Management Today, asks how and why McDonalds feels the need to present a new image to its customers and whether it will work in today's health conscious society.

Producer: Caroline Bayley

(Image: Burgers on a conveyor belt. Credit: 大象传媒)

Available now

27 minutes

Last on

Sun 14 May 2017 14:06GMT

Broadcasts

  • Sat 13 May 2017 02:06GMT
  • Sat 13 May 2017 10:32GMT
  • Sat 13 May 2017 21:32GMT
  • Sat 13 May 2017 22:32GMT
  • Sun 14 May 2017 02:06GMT
  • Sun 14 May 2017 14:06GMT

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