大象传媒

Think about that last book or holiday you bought on-line, did you really choose it? Or did software do it for you?
Manuela Saragosa explores the extent to which algorithms rule our lives and asks if they are fit for purpose. Author of 'Sensemaking' Christian Madsbjerg, explains why human intelligence is still a vital component in analysing all our data. JP Kloppers explains how his small software firm in Cape Town BrandsEye correctly predicted both the Brexit vote in the UK and the election of Donald Trump where others failed. And director of The Share Foundation, Vladar Joler reveals how companies like Facebook analyse and use the information we give them.

(Picture: Data Offbeat Exhibition Somerset House, Credit: Getty Images)