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Rise of the Social Media Influencers

Manuela Saragosa explores the growth in social media influencers, paid to push products on platforms like Instagram.

Manuela Saragosa explores the growth in social media influencers, paid to push products on platforms like Instagram. Influencer Sara Tasker describes how she turned blogging and instagramming into a full-time job, while Mike Bandar, co-founder of Instagram scheduling company Hopper HQ, discusses the dangers of a lack of regulation. Plus instagrammer Seth Crossno on when social media influencing goes wrong.

(Photo: A smartphone featuring the Instagram app, Credit: Getty Images)

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18 minutes

Last on

Wed 26 Jul 2017 07:32GMT

Broadcast

  • Wed 26 Jul 2017 07:32GMT

Podcast