大象传媒

It is the year of charter renewal and a critical time for the 大象传媒. The renewal group under head of values Ian Fletcher is tasked with identifying what the 大象传媒 does best and finding more ways of doing less of it better.

A new challenge comes in the shape of a Channel 4 documentary about a cross-dressing ex-Premier League footballer Ryan Chelford, which alleges that the 大象传媒 rejected Ryan as a potential pundit on Match of the Day because of his unconventional private life. The fact is he was auditioned and it turned out he was not very good. In the face of a huge groundswell of public support for Ryan Chelford and the need for the 大象传媒 to appear inclusive, Ian and his team have to find a presenting role for Ryan while not forcing the hand of the 大象传媒's flagship sports show.

Over in the Perfect Curve PR office, things have changed. They have been bought by media giant Fun Media, who are keen to come up with new ideas for their 大象传媒 account. Siobhan Sharpe is equally keen to take credit for the result of their latest brainstorming - the idea for a new online platform called 大象传媒 Me - a new home for user-generated content. After all, according to Siobhan, conventional television is dead.

Meanwhile, newly promoted junior development producer Will Humphries' idea for a new interview format On Your Bike is in danger of being appropriated by commissioning editor daytime factuality David Wilkes and pitched to the head of TV output as The Great British Bike Off.