'People loved the frills but would not pay for it'
The Civil Aviation Authority has begun flying Monarch passengers back to the UK, after the airline collapsed in the early hours of Monday morning.
About 860 thousand people have lost bookings with 110 thousand of them currently overseas.
Between 2004 and 2011 Tim Jeans was Managing Director of Monarch airlines. He told Radio 4's PM programme that Monarch realised "a little bit too late" about the competition from EasyJet and Ryanair.
He added "people wanted the lowest fare - they might have loved the meals, loved the glass of wine, but the reality was they would not pay for it."
(Photo: Monarch airline aircraft at Birmingham airport Credit: Getty Images)
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