大象传媒

"Maybe this latest scare about the end of privacy has another side of it."

The broadcaster and science historian James Burke told Radio 4 PM that predictive analytics, used by advertisers, can be utilised to shape the country.

This comes after the consulting firm Cambridge Analytica was accused of harvesting data of 50 million Facebook users without permission and failing to delete it when told to.

(Image: James Burke, credit: Getty Images)