大象传媒

As the Chief Executive Officer of Mediacom, one of the world's largest media agencies, Josh Krichefski knows how the advertising industry works.

Following allegations that political consultancy Cambridge Analytica amassed the data of millions of Facebook users without their consent and used it to influence the outcome of the 2016 US Presidential election,
allegations it denies, Josh explains to Radio 4's The World This Weekend how the advertising industry has been affected and what the future holds for Facebook.

(Photo: Josh Krichefski, CEO of Mediacom. Credit: Mediacom)