大象传媒

大象传媒 Serbian went live this week with a big challenge: reporting Serbian stories and issues without always getting drawn back into the 1990s Balkans conflict. Then there's the unresolved issue of Kosovo, which declared itself independent of Serbia ten years ago, a move Serbia rejects. So maybe a story about a women's handball competition in Belgrade would be a safe one to launch with. 大象传媒 Serbian editor Alexandra Niksic hoped so.

Image: Serbian women's handball player Kristina Liscevic
Credit: BJORN LARSSON ROSVALL/AFP/Getty Images