大象传媒

On social media, anyone has the ability to create a persona that suits them. But what happens when this becomes the biggest part of an individual's identity? What does it take to take back control? Nia Pettitt, known online to her thousands of followers as 'Nia the Light', is a natural hair and fashion vlogger. Nia became well-known for her big, curly hair but after worrying that her hair had become the most, and only, important thing about her, she decided to cut it really short. Bella Younger is a comedian, but to her online fans she's known as 'Deliciously Stella' - a parody of healthy lifestyle bloggers. Bella found the pressure of living up to the Stella persona too much, and she's just come back from an online hiatus.