大象传媒

Let your mind...and your taste buds...drift into your favourite restaurant.

You can see, you can smell the food.

But now imagine the music playing is...terrible. Will it make a difference to how much you enjoy your meal?

Professor Barry Smith, thinks so. He is director of the Centre for the Study of the Senses at the the University of London. He proves his point by doing a sonic tasting experiment with presenter Chris Mason on Radio 4's World Tonight programme.

(Photo: Mexican band playing to diners in a restaurant in New York Credit: Getty Images)