Main content
Why do smells bring back memories?
Certain scents bring back memories for all of us. Dr Jon Simons, from the University of Cambridge, UK, is a memory expert and demonstrates how scent can be so evocative by experimenting on CrowdScience presenter Marnie Chesterton.
(Image: A little girl smelling a rose. Credit: Getty Images)
Duration:
This clip is from
More clips from CrowdScience
-
Why do bats live so long?
Duration: 02:40
-
Is my voice unique to me?
Duration: 02:41
-
Why are our memories so unreliable?
Duration: 02:11
-
Why mushrooms glow green
Duration: 02:05