Main content
How the self-taught MMMMitchell attracted 800,000 followers
Online celebrities called influencers are driving the growth in make-up sales. Samantha Fenwick speaks to MMMMitchell, who has 800,000 followers on Instagram about his rise to fame and why people buy products recommended by influencers like him.
First broadcast on You & Yours, 26 December 2018.
Duration:
This clip is from
More clips from Radio 4 in Four
-
![]()
The growing trend of visible repairing
Duration: 07:05
-
![]()
How much energy do Christmas lights use up?
Duration: 07:16
-
![]()
What are the trends for 2022?
Duration: 05:38
-
![]()
Is a plastic Christmas tree better for the environment?
Duration: 07:10
