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African women often suffer from traction alopecia – a type of hair loss that is sometimes irreversible and caused by prolonged wearing of braids, wigs and weaves among other hairstyles where hair is tightly pulled. In today’s Life Clinic, we look into the hair care regimens followed by different African women and the subsequent challenges in this multi billion dollar industry. ´óÏó´«Ã½'s Pauline Odhiambo reports