大象传媒

YouTuber Emma Blackery tells 大象传媒 Radio 5 Live how companies use social media influencers to advertise online.

Speaking to Nihal Arthanayke she said: "It's become a bit of a minefield. I think some necessary guidelines have been put into place. It used to be a free-for-all but now there is clarity."

She added that the term 鈥渋nfluencer鈥� now 鈥渕akes people go urgh!鈥� saying 鈥渢here鈥檚 so many preconceptions that people have from that word now鈥�

This clip is from Nihal Arthanayke on Wednesday 31 August 2019.