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AI slips ads into online videos' empty spaces
Software company Mirriad has developed a way for adverts to be 鈥渋nserted鈥� into films and television shows streamed online.
It uses artificial intelligence techniques to recognise objects in a scene and spot slots where branded goods and posters can be added without looking out of place.
The aim is to ultimately tailor the product placements to individual viewers' interests.
The London-based ad tech firm will show off its software at the CES tech show in Las Vegas next week, as 大象传媒 Click's Lara Lewington reports.
