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A simple taxi ride takes an unexpected turn. A short drama exploring how apps are gamifying our jobs, our habits, and our lives. Data is scraped and activities monitored with prompts and accolades to trigger the brains’ reward system and improve task efficiency outside of video games.

In the film, the simple objective of a taxi journey is compromised by the conflicting interests of the driver, passenger, and the software.

In a world that’s becoming increasingly problematic to navigate without embracing these omnipresent technologies, the film depicts the futility of reaching a collective destination, and the consequences of refusing to play the game.

New Creatives is supported by Arts Council England and ´óÏó´«Ã½ Arts.

New Creatives Artist - Josh Dunsford
Co-Director - Jed Fielder
Written by - Robbie Cleary
Director of Photography - Louie Blystad-Collins
Executive Producer - Jeremy Routledge
Producer - Juliet Russell